about BioAssociates,Inc.

We provide marketing solutions for Life Science and Biotech businesses

BioAssociates is a business creation and marketing support company, exclusively focusing on the Japanese Life Science and Biotech businesses. We provide a business consulting and marketing solutions which is most appropriate for the Japanese markets.


Company Name BioAssociates,Inc.
Address 3F, Sanno Park Tower, 2-11-1 Nagata-cho, Chiyoda-ku, Tokyo, Japan 100-6162
TEL +813.6205.3311
Date of establishment November 17, 2006
Paid-In-Capital JPY 10,000,000
Founder and Principal YOSHI OBATA
The purpose of the Company shall be to engage in the following businesses:
  1. Consulting and market research in advanced medical technology and life sciences fields
  2. Business partnering service in advanced medical and life sciences fields
  3. Import and export of equipment, reagents, and software in advanced medical and life sciences fields
  4. Consulting on intellectual property rights management
  5. Call for equity and property investment fund
  6. Investment, ownership and operation of securities
  7. Internet business information service
  8. Advertising agency service
  9. Event planning and management
  10. Publication and electronic publication service
  11. Any and all businesses incidental to each of the foregoing
Partners Murata-Futaba Law Office
Marketing on Demand for Life Sciences
Hynd Group
CoreFront
NPG Nature Asia Pacific
Nikkei Science
i techno office
Technology Management Associates, Inc


Yoshi Obata, Principal & Business Producer  View Yoshimitsu Obata's profile on LinkedIn

Mr.Obata brings over 20 years of top-level marketing experience in Japan's life science business arena. He serves as a business producer to a wide variety of life science-related clients, including governmental bio cluster projects. Prior to BioAssociates, Mr.Obata held various strategic marketing roles, for 13 years, as a manager of Applied Biosystems Japan (formally Life Technologies Japan) which is a leading provider of innovative life science solutions (systems, consumables, reagents, and services enabling researchers to accelerate scientific exploration). He holds a BS in Agricultural Chemistry from Tamagawa University.

Toshi Ohashi, Business Producer

Mr. Ohashi has worked as professional consultant in the Life Science and Healthcare business for more than 30 years. He started at SRL, the single largest commercial reference laboratory in Tokyo, staying for 10 years before moving on to work for an American and European Medical and Life Science company at management level. He was CEO of Proteome Systems Japan, a joint venture of the Proteome analysis service between Proteome Systems Laboratories Pty. Ltd and Itochu Corporation. He was President and CEO of Cytyc Corporation Japan K.K. which introduced the ThinPrep Pap Test into the Japanese market. He holds a BA in Plant Physiology and Pedagogy from Hokkaido University of Education, awarded in 1973.

Shinobu Imajoh-Ohmi Ph.D., Scientific Advisor

Dr. Imajoh-Ohmi is formerly associate professor of Disease Proteomics Laboratory, The Institute of Medical Science, The University of Tokyo.
In 2015, he joined BioAssociates as a scientific adviser. In addition to writing popular contents about Antibody in BioMarket.jp lifescience portal site, he is doing technical advisory work based on rich experience.

Seiko Makita, Creative Service

Ms.Makita held various life sciences related creative service roles (including internet media) at Nature Japan (NPG Nature Asia Pacific) .She is challenging to create effective marketing tools for business day after day.

Bridget Fenker, Partner (U.S. Representative at MOD.LS)

Ms. Fenker is founder and principal of Marketing on Demand for Life Sciences (MOD.LS)― a virtual agency dedicated to bringing biotech products and services to market. Prior to MOD.LS, Bridget held various Director of Marketing Communications positions where created new identities for Eksigent, Ciphergen Biosystems, and the Integrated Biology Solutions Group of Agilent Technologies. She also helped to launch revolutionary products from DNA sequencers, LCMS solutions, aCGH and miRNA microarrays, SELDI mass spectrometers and nanoLCs to advanced bioinformatics tools. Beyond mere product introductions, led the marketing communications effort that unleashed the massive protein biomarker discovery market. As leader of MOD.LS, Bridget’s clients range from biotech giants to startups where her team provides project-based marketing support.

Michael D. O’Neill, Science Writer (Editor & Publisher of BioQuick News)

Mr. O’Neill is a science writer and also editor & publisher of BioQuick News, an award-winning web site dedicated to the timely reporting of life science advances from around the globe. BioQuick News presently contains over 800 articles, has readers in over 160 countries, and includes a Japanese edition. Mr. O’Neill has over 20 years’ experience in science writing and editing, including editing and writing for BioBeat Online Magazine, an award-winning magazine published for six years by Applied Biosystems. He holds a master's degree in Immunology & Microbiology from Duke University, and also studied English at Yale University. Mr. O’Neill has won numerous industry awards for science and medical writing, as well as for news and feature writing.

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